Process

In the age of AI where creation is becoming increasingly easier; the greatest, most expensive risk that companies face is failing to create value. 

Our process guides partners from ambiguity to clarity through an iterative three-step cycle: Define, Clarify, and Create.

We only move to Create once ideas have been tested and refined, looping back to Define and Clarify as needed, ensuring that what we take to the market is both clear and validated.

At the foundation of the success of any product, brand or venture is a strategic blueprint that clearly answers all essential questions related to the audience, value proposition, market and business model.

These questions are often easy to frame and difficult to answer. As your strategic creative partner, we will hold a series of workshops where we will uncover insights that will help us create the foundational document.

The key output from this document that we seek to Clarify articulates the value proposition and how its delivered; the hypothesis and testing approach as well as the criteria for success or failure.

This document is refined every time we cycle through the process; producing a clearer, definition of our intent and outcome through every iteration.

The greatest, most expensive mistake that companies make is creating based on feelings that have not been tested or validated with the target audience. The most common mistakes are: failure to meet a user need, failure to produce something the market is willing to pay for, competing in an oversaturated market or a flawed business model.

We avoid these mistakes and help our partners move from ambiguity to clarity by transforming assumptions into tested realities through rapid, low-investment prototypes, which may come in the form of wireframes, mock brands, service blueprints, or lightweight MVPs.

These intentional, low-cost prototypes empower us to offer a simulation of the core experience to internal stakeholders and the target audience for us to observe, learn from, and refine. Every test confirms or challenges assumptions, serving as a source of clarity.

The insights gathered during this step are fundamental directional signals; which may encourage us to believe that we have found a solution that we should take to market and but more often than not, push us to reconsider, redefine and refine our strategic blueprint.

Once the strategic foundation is in place; with prototypes that have demonstrated a market fit with a robust business model; we can now create with confidence.

In this final phase, we thoroughly expand the design, leaving no stone unturned. We holistically define the information and technology architecture and develop a detailed roadmap outlining how the product or service will be brought to market over time. This empowers a steady, controlled release that reduces risk and maximizes impact.

We then leverage agile methodologies to execute the roadmap and bring the full system to life.

Finally, upon project completion, or if new market insights arise that were not captured during the Clarify phase, we may return to the initial step to update our strategic blueprint, adapt the product, or create new features, effectively restarting the process.